Comedian Basketmouth expresses concern over skyrocketing music video production costs

Basketmouth, the renowned comedian and music executive, has voiced his concerns about the rapidly rising costs of music video production in Nigeria.

He noted that the industry standard fee for music videos used to range between 7 and 7.5 million Naira, but it has now soared to 27 to 30 million Naira.

In a recent interview with The Beat 99.9 FM in Lagos, Basketmouth revealed that this significant increase in costs was the reason he opted to create a holdup video for the lead track “Party” from his upcoming album, ‘Uburu’, instead of spending over 25 million Naira on a standard video.

He remarked, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy has hit us that bad. Two years ago, I used to make videos for 7 to 7.5 million Naira. Now, it is 27 to 30 million Naira. I’m an Igbo man, so the first thing I thought about was, ‘Okay Bright, if you’re spending 25 million Naira on visuals, it’s for uptick, right? Then do a holdup video, do something for uptick as well.'”

Credit: The Beat 99.9 FM