Niniola Finally Reveals Why She Refused to Sign to a Record Label

In a bold move that defies the conventional music industry norm, Nigerian singer Niniola has chosen to maintain her independence as an artist, rejecting lucrative recording deals from top labels. 

With a decade-long career marked by hits like “Maradona”, Niniola has carved out a unique niche for herself in the Afro-house genre. 

But what drives her decision to shun the traditional label route?

In a revealing interview, Niniola opens up about her desire for creative freedom, control over her artistic vision, and the business savvy that has enabled her to thrive as an independent artist in a rapidly evolving music landscape. 

Find out what inspired Niniola to take the road less traveled and how it has impacted her music and career.

Niniola, the Nigerian songstress behind the hit single “Maradona“, has revealed the strategic decision behind her choice to remain an independent artist, shunning lucrative recording deals from top labels. 

In a candid interview with TVC, Niniola shared her perspective on the music industry, highlighting the importance of creative freedom and control over her artistic vision.

With a decade of experience as an independent artist, Niniola has carefully navigated the pros and cons of signing with a record label. 

She acknowledged the financial benefits, but emphasized the potential risks of compromising her unique sound and style. 

“I’ve seen the business side of music, which many artists overlook,” she noted. “They focus solely on creating music, without considering the implications of signing away their creative control.“

Skiword.com correspondent reports that Niniola recalled an instance where a label expressed interest in signing her after her debut single, but she declined, fearing that they might alter her artistic direction. 

“At the time, Afro-house was an unconventional genre, and I worried that the label would try to change my style to fit their commercial expectations,” she explained. 

By maintaining her independence, Niniola has been able to stay true to her artistic vision and explore the Afro-house sound that has become her signature.

As an introverted person, Niniola credits music with bringing out her extroverted side, allowing her to express herself freely and connect with her audience. 

Her decision to remain independent has empowered her to take charge of her creativity, making deliberate choices about her music and career trajectory. 

With her success serving as a testament to her strategy, Niniola continues to inspire fellow artists to prioritize their artistic autonomy and consider the business implications of their decisions.